Nikes Marketing Campaign: JUST DO IT :: Just Don’t Overdo It

When I learned that I had to drop a line this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This dialect also happens to be one of the signature phrases of the in the lead athletic enclothe company, Nike. The JUST DO IT incline has been very successful for Nike, but it is non he sole reason for their success. Nikes campaign has definitely persuaded me to go out and buy a few Nike outputs. So what exactly does Nikes persuasive campaign consist of? This paper exit discuss on the whole aspects of Nikes persuasive campaign. almost of the campaigns strategies, objects, and techniques leave behind be revealed. Some persuasive theories that brush off be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.The purpose of a campaign is to deliver a prospective consumer to the blot of sale. Nike uses what is classified as a product oriented advertising campaign. Nikes entire campaign is centered on convincing the consumer to purchase their product. The goal of most product campaigns is to educate and prepare the consumer to exhibit purchasing behavior, so that their company may become the leader in its market. Since Nike is already the leading athletic apparel company, their goal is probably to stay on top. Some of the major strategies used to achieve this goal are the use of television, magazine, and profit advertisements. The developmental stages of a successful campaign help to establish the product in the audiences promontory or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this manikin while observing the growth of national identity. The first stage of this role model is identification. Our text s tates that Many products and causes develop a graphic symbol or logotype to create identification in the audiences mind (p. 264, Larson). The logo Nike is most famous for is The Swoosh. This is the term given to the symbol of winged victory that appears on Nike products. The design of the swoosh logo was inspired by the wing from the Greek goddess Nike (p. 3, http//shrike.depaul.edu /mcoscino/word.html). The Nike logos presence can be noted in almost every aspect of the athletic world.