President’s Narrative Report (Infinite Minds Club)

Under the supervision of the club moderator, Mr. Fhelmar I. Rondillas, the club has indulged herself to many activities that allow development and collaboration among the members and the officers. Infinite Minds Club eventually became a wholesome environment for everyone with the help of the different activities. The club has engaged into series of activities/programs. First, it was held last June __ 2012. Students were obliged to have different clubs with their own choice. As expected of what the club has to offer, a number of students outgrew as they gathered to the club’s assigned place. Our club organization included the elections of officers. Last June __ 2012, we had the induction of officers together with the officers of the different organizations. Second, July __ 2012, we had our club meeting. Third, August __ 2012, we had our Environmental Rehabilitation/Mangrove Planting and revisit at Valderama, Sta. Felomina, Iligan City. The said event was participated by some other clubs. The annual MASCI quiz bee also commenced at this month. Fourth, we had witnessed the launching of the Math and Science month. As one of the sponsors of the month, we had been into series of activities. We also had the 3rd Mother Ignacia Invitational Quiz Show together with the (sir, katung science club gali? Hahaha), Math teachers, and Science teachers and with the support of the administration. We also had the annual MASCI fair that was held at the Old chapel. A lot math related and science related were exhibited and posted. Works from the different students of the different year levels were presented. Lastly, October 2012, we had a club meeting. The meeting opened its way for the possibilities of the upcoming Indigay. This school year, we did sponsored masses. Those were the activities that my club underwent and accomplished. With everybody’s support and cooperation, everything was made possible.

Oman Air Essay

Oman Air, the flagship company of the Sultanate of Oman’s Civil Aviation sector, commenced operations in 1993. Starting off as a regional player, Oman Air, as Oman’s national carrier has witnessed rapid growth since the time it was established. Oman Air has played a major role in making Muscat a major traffic hub in the Middle East providing a fillip to commercial, industrial and tourism activities. The history of the establishment of Oman Air to 1981, where it began flights actually in 1993, and we all know that the company emerged as a result of the integration that has occurred between the two companies, â€Å"Gulf Air for light aircraft† and â€Å"Oman International Services†, and later form the Oman Aviation Services â€Å"Oman Air. † As a full-fledged commercial airline of Oman, Oman Air has striven to maintain high performance standards in all aspects of its operation. The Oman International Services was established in the year 1970 & later Oman Aviation Services was founded on 1981 to extend services to the other airlines in terms of cargo handling, ground handling etc. The Oman Air fleet consists of most modern and fuel- efficient aircraft with aesthetically designed interiors. Ultra- modern in-flight service equipment is deployed onboard to improve safety and overall performance. Investment in new technology, planning and product innovation has propelled Oman Air to the forefront of the aviation industry. At Oman Air, we strive hard to enhance our products in terms of convenience, efficiency and service so that flying with us is consistently an enjoyable experience. Achieving and maintaining internationally recognized standards of quality and safety is a continuous and uncompromising process in every department of Oman Air. Strong of the company We can say that the company has a many strong points as following: Destinations Covered Oman Air currently operates direct international flights to major Gulf destinations such as Abu Dhabi, Bahrain, Doha, Dubai, Al-Ain, Jeddah, Dammam, Kuwait and Riyadh from Muscat. The airline also flies to ten destinations in India – Mumbai, Chennai, Kochi, Thiruvananthapuram, Hyderabad, Delhi, Lucknow, Bangalore, Kozhikode and Jaipur. Chittagong in Bangladesh, Karachi, Lahore and Islamabad in Pakistan, Male in the Maldives, Colombo in Sri Lanka, Kathmandu in Nepal, Bangkok in Thailand, Kuala Lumpur in Malaysia, Dar Es Salaam and Zanzibar in Tanzania. Oman Air also flies to Cairo in Egypt, Beirut in Lebanon, Amman in Jordan, Tehran in Iran, London in the UK, Frankfurt and Munich in Germany, Paris in France and Milan in Italy. The airline operates domestic flights from Muscat to Salalah and Khasab. To each one of the destinations that it covers, Oman Air lends a distinct touch of its legendary traditions of hospitality. At Home in the Air – With Oman Air On all international flights of Oman air their offer on-board Duty – Free shopping facility, enabling passengers to choose from a select, world-class range of quality merchandise. A detailed list of products available can be found in the in-flight Duty – Free catalogue. New planes Today Oman Air stands tall with a list of achievements to its credit. It is the first airline in the Gulf to introduce the brand new Boeing NG 737 aircraft series. Their safety record is a matter of pride. Oman Air has excellent on-time performance – OTP exceeding 95% and is striving to better its track record, in times ahead. Oman Air, poised to enter the next phase of modern aviation, in the new millennium with confidence and pride!

Hamilton

Hamilton begins by highlighting the common misunderstanding that mythology depicts the blissful state of man in his original harmony with nature. On the contrary, Hamilton notes, the lives of ancient people were not romantic and beautiful, but full of hardship, disease, and violence. For Hamilton, the Greek myths are remarkable In that they show how far the Greeks, an ancient clvlllzatlon, had advanced beyond a primitive state of savagery and brutality. By the time Homer wrote his epic, the Iliad, a new way of looking at the world had come into being.According to Hamilton, this new erspective is critically important, revealing a great deal not only about ancient Greece but about modern America as well†as so much of our own culture comes directly from the Greeks. One of the most important aspects of the Greek worldview was that it was the first to put humans at the center of the universe. Unlike the animal deities of the Egyptians and Mesopotamians, the gods of the Greeks are hu man in form. Not only do they possess human physical characteristics, but they embody the emotional flaws of humans as well.Unlike the gods of other ancient civilizations, Greek gods are not infinitely omniscient and omnipotent, manifesting ypical human foibles such as philandering, feasting and drinking, and obsessive Jealousy. To the Creeks, the life of the gods so closely resembled human life that the gods felt real and tangible, rather than Incomprehensible and remote. In this way, Hamilton argues, the myths of the Greeks reflect a view of the universe that acknowledges the mystery and beauty of humanity.Even the most magical of Greek myths contain real-world elements: the supernatural Hercules lives in the very real city of Thebes, and the goddess Aphrodite is born in a spot any ancient tourist could visit, off the island of Cythera. In general, Greek myths involve less strange and frightening magic than the myths of other ancient civilizations. In this more rational world, ind ividuals become heroes by virtue of bravery and strength rather than supernatural powers.Hamilton contends that this revolutionary way of thinking about the world elevates humans and the worth of their abilities, making It a far less terrifying place In which to live. Hamilton points out a downside to this rational view of the supernatural†Ilke humans, the gods are often unpredictable. They do not always operate on the highest moral grounds, and they get angry and jealous, ometimes doing terrible things like exacting vengeance or calling for sacrifices.Even though Greek myth lacks wizards and demonic spellcasters, there are still plenty of horrible magic creatures†the snake-haired Gorgons, for Instance†that appear to be relics of that older, primitive world. In the end, however, as Hamilton points out, the Greek hero always manages to defeat these-creatures. Hamilton By vandad91 of hardship, disease, and violence. For Hamilton, the Greek myths are remarkable in tha t they show how far the Greeks, an ancient civilization, had advanced beyond a ealousy.To the Greeks, the life of the gods so closely resembled human life that the gods felt real and tangible, rather than incomprehensible and remote. In this way, about the world elevates humans and the worth of their abilities, making it a far less terrifying place in which to live. Hamilton points out a downside to this rational view of the supernatural†like humans, the gods are often unpredictable. They do not always operate on the highest moral grounds, and they get angry and Jealous, horrible magic creatures†the snake-haired Gorgons, for instance†that appear to be

Is Turkish law incompatible with EU membership Essay

Is Turkish law incompatible with EU membership - Essay Example Ten years ago Turkey applied for accession to the European Union.Till today the accession has not be granted.Mainly because of the huge overall concern that Turkey is not what is perceived to be a truly democratic and free countryOne largely ignores the fact that not half a century ago that what was mostly a divided and warring section of Mediterranean countries like Greece, Spain and Portugal is now today an integrated and peaceful Europe and the European integration project in which Turkey wants to join, has brought Europe together into a cohesive whole creating a 'security community' within an ever growing community where there is a "democratic peace". Former authoritarian and militarily dominated countries have come together. And the conditionality for the membership 'peace and cooperation' has been the most potent tool for the drawing together of diverse cultures and groups such as French, German, Poles, Hungarian and Romanian countries. Dialogue and a mutual sense of security e xists where earlier there was only confrontation and suspicion. Till today Turkey's dream of integration into the EU is still a dream. A virulent debate still rages over whether Turkey will strengthen EU's 'democratic zone' or destroy it and undermine the functioning of the EU through its action, most of which is considered as unlawful in the EU.The most prominent argument is that Turkey is a hardliner and the regions surrounding Turkey is filled with instability, violence, terrorism and political instability with hard-line Islamic fundamentalism. But internationally prominent figures like George Bush and Condoleeza Rice, Tony Blair are all for the process of Turkey's integration into the European Union. Olli Rehn (assumed office as EU Commissioner for Enlargement on 22 November 2004,) is the President of the European Commission responsible for Enlargement of the European Union (ENP), which was adopted in 2003. EU borders are being stretched now to the Middle East and World borders are breaking down. Increasingly Turkey is starting to play a prominent role. It is shedding the coercive aspects of its political views and laws are becoming much more liberal and dependent on dialogue and cooperation, dismantling prejudices and promoting mutual trust. The Portuguese Foreign Affairs minister recognized this and after the Brussels Council meeting in 2005 he said 'the US will be pleased and Bin Laden will be disappointed'. This was the meeting where it was decided that talks on Turkey accession to the EU would start. With this accession to the EU it's credibility and influence in world politics and the Muslim world will increase significantly. Prominently opposition was because the Turks did not allow freedom of expression. For a long time challenging status quo in Cyprus amounted to treason and the Anan Plan was criticized and applauded in turn. The Prime Minister, Tayyip Erdoan (wanted a "win-win" solution) Discourse of this kind was a new phenomena and a novel one in Turkey and undoubted this was the pressure that was created due to the EU and the prospect of accession. On 12th September 2005 was published the 12 cartoons by the Danish newspaper Jyllands-Posten which showed the Muslim Prophet Muhammad in a variety of humorous or satirical situations. Turkey and the Muslim world clashed with the western world. Danish Prime Minister Anders Fogh Rasmussen's nomination as NATO's new secretary-general due to his stand in 2005 in this issue lead to his leadership being strongly opposed and the rights and the freedom of expression in the Muslim world being strongly questioned. It seemed to be incompatible with the U.N declaration of human rights. Muslims complained about an 'ongoing smear campaign' in Denmark against Islam and warned that negative reaction could result in Muslim countries and Muslim communities in Europe. They called on the prime minister "to take all those responsible to task under law

Unit 2 Individual Project Essay Example | Topics and Well Written Essays - 1250 words

Unit 2 Individual Project - Essay Example Apple’s lack of debt may also be a weakness because it could be susceptible to a stock acquisition by a group of companies. Since it has not issued dividends to its investors for several years, this could be a cause for loss of confidence.(Salkever, 2004) The possibility to gain from the widespread use of the new wireless system called Nike +iPod, where the wearer’s running shoes will be gauge how many miles have been run and how many calories burned.(Fox News Report, 2006). Threats posed by fluctuating exchange rates, because most of Apple’s sales are international. A value in the value of the US. Dollar would decrease the net receivables while an appreciation would reduce demand due to higher prices. 2. There are some important elements that must be noted from the above analysis, which serve to explain the reasons for Apple’s continued strength in the computer market. The ability to create brand and customer loyalty has played a significant role in Apple’s success, especially because it also allows its employees participation in the Company’s profits which has improved their motivation and retained skilled employees within the Apple corporate framework. Apple’s constant innovative strengths have also been a factor helping it to weather the changes in the market and emerge resilient despite those changes. Its product diversification has ensured that its product lines are tailored to suit a variety of customers. Moreover, since Apple is financed mainly through its own equity, there is less risk posed to investors in Apple stocks because the Company also has extra cash available to help it deal with an emergency. But this ownership of equity is also operating as a weakness from the shareholder point of view. The Apple Company has not been paying dividends to its stockholders, which is one of its greatest weaknesses. The attractiveness of Apple stocks is

The Future of Healthcare Information Systems Coursework

The Future of Healthcare Information Systems - Coursework Example Some of the required skills include the web and computer technology. Additionally, they need the managerial and organizational leadership and competencies needed for the changes in the operational roles and methods. It had become important to comprehend the functional capabilities of technologies that are associated with e-health, health records, and also telecare (Bashshur, 2013). In standardization the automation process and services will not be feasible in the absence of data standards that enables communication through the internet oriented programs and languages. Some of the core limitation in setting up the standards concern the substandard definition of deliverables. The health sector will fail in determining the objective and the functionalities that are desired for the health application and their conflicts to define the minimum sets of data for clinical and operational management of e-health. The implementations and standard development is a slow process and tends to need a lot of regulatory actions (Bashshur,

International Organizations Essay Example | Topics and Well Written Essays - 1750 words

International Organizations - Essay Example The lack of transparency in its procedures and the tendency for some or all of the permanent five to caucus in private are cause for concern. A more serious concern is the composition of the Council. It is not reasonable to suggest that the five winners of the Second World War, with the assistance of ten additional rotating member states, comprise a representative, legitimate or authoritative voice for a UN membership of 185. While certainly it would be good to have more representation where decision-making and policy-crafting in the UN is concerned, so as to accommodate the interests of developing countries, such moves might smack of tokenism if the single biggest roadblock is removed: the veto power. Historically, the veto power has been wielded to promote the partisan interests of superpower nations. It is obsolete and should be phased out. Second, more political will is needed on this issue of human rights. When the United Nations was created in 1948 by a world still reeling from the ravages of the Second World War and intent on healing the wounds wrought by it, it was tasked to become the primary agency in defining and advancing human rights. From then on, various other agencies were created, addressing specific human rights concerns. Notable examples of this are the International Labor Organization and the UNICEF. However, despite the complex structure and wo... Two good examples are the genocide in Rwanda in the early 90's, and the current conflict and suffering of people in Darfur, Sudan. There must be a mechanism to ensure that the UN will quickly respond and intervene. 2. How relevant is the experience of the concept of Europe to contemporary problems of management in international affairs Indeed, the European model has been helpful in addressing some problems in management of international affairs. However, a predominant problem in the management of international affairs is the accommodation of diversity and pluralism that certainly cannot be addressed solely by reliance on an intrinsically homogeneous model. Even on the issue of human rights, there are conflicting paradigms. The universality of human rights has oftentimes been challenged by critics on the allegation that the Western bias is very much evident, and that the popularity of it in recent times is nothing more than the remnants of a neocolonial attitude purveyed by the crafty and bought by the undiscerning. A refutation of this was attempted by the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 1968 through a study that demonstrated that "the profound aspirations underlying human rights correspond to concepts - the concepts of justice, an individual's integrity and dignity, fre edom from oppression and persecution, and individual participation in collective endeavors - that are encountered in all civilizations and periods." Some Islamic scholars like Safi (2000, page 1) remain unconvinced: The pragmatic arguments for the universality of human rights are problematic, because they either completely overlook the significant impact cultural

Explain the conservatism of the New Right - what did it strive to Essay

Explain the conservatism of the New Right - what did it strive to conserve and what did it fail to conserve - Essay Example The concept of conservatism emerged out of the strong protest to socialism and communism. Capitalism and conservatism have always gone hand in hand. The concept conservatism is basically associated with history of the nation which includes a different political attitude in different eras. In American contest the conservatism is marked by tensions and absolute contradictions between anti-communists and anti-statists, but between traditionalist and individualists who declared publicly the primacy of religion, politics, or economics. The central idea, upon which the foundation of American conservatism is based on, is ordered liberty. It comprises of both individual freedom as well as individual responsibility. It also deals with limited government and unlimited market. It means the non interference of government in economy. The conservative attitude was associated with carrying on the past and an established thoughts, rules and conducts. According to the conservative thoughts the change s will affect the society rather than any positive sequel. The conservatives were involved in preventing the growing influence of socialism and communism. From mid 1930 to the 1960s the traditionalists in America gathered with the objective to fight the liberals’ â€Å"New Deal. The modern conservatism in America was influenced by the ideas of Russell Kirk. He affirmed his ideas through â€Å"Conservative minds.† Thus modern conservatism became the main political force in 1964. Russell Kirk was known as the father of modern conservative thought. In the United States the term New Rights refers to historical different conservative political movements. The New Rights were trying to conserve the old things but for their efforts they had to accept the changes. It was not affordable for them to be rigid with their opinion. The first New Right (1955 to 1964) adopted the â€Å"fusionism,† i.e. classical liberal economics, traditional social values, and an ardent anti-c ommunism. The second New Right in America was formed during Goldwater Campaign. The Second New Right became more popular than the first one. The Second New Right helped Ronald Reagan to win the White House in 1980. On the background of conservatism the attempt has been done to take review of two books, one is â€Å"Suburban Warriors,† and second is â€Å"Republican Ascendency.† The two books are basically written on the same background. â€Å"Suburban Warriors,† is one of the books during the rise of the New Rights. In the book the author Lisa McGirr focuses on the conservative monopoly of Orange Country to know the economic as well as social causes for its fanatical embrace of Goldwater- Reagan republicanism. Lisa McGirr here depicts that their movement was not one of unimportant people suffering from status anxiety. On the other hand this movement was established by successful people living a modern life and yearning for bright future. Lisa McGirr explains the importance of Orange Country that it was a â€Å"real centre and symbol of American Conservatism.†(P.4) In the end Lisa McGirr opines that they have become successful they have engaged in preserving things with its new form. They want the original values but at the same time they are aware of the fact that changes are inevitable and so they accept everything with adaptation. While telling that the conservatives have not just adopted the old rules, she says â€Å"

DISCUSSION BoARD Essay Example | Topics and Well Written Essays - 500 words

DISCUSSION BoARD - Essay Example Discuss the advantages and disadvantages of having one. Whistle blowing is a practice that asks of an individual or a group of individuals to speak against the system in a quiet manner. This individual or the group comes out in the open by revealing the facts which may not be known to anyone at a given time. Whistle blowing is an important element that comes under the ethical constructs. This is because it directly forms a link with whether it should be bracketed under ethics or not. However, for the sake of understanding the organizational concerns, business ethics has to be taken into consideration in order to have a good knowledge of whistle blowing as its ramifications are manifolds and should always be judged from a number of angles and perspectives (Roper 2005). The reasons why an employee would rather refrain from reporting potentially unethical behavior to their management concerns in the organization is because they are wary of the consequences that might arise from the same. They would rather put such issues under the carpet be cause taking it far would not help the cause of anyone, as per their thinking. They fear awkward scenarios to crop up for all the wrong reasons. It is important that a corporation develops an ethics hotline that taps anonymous concerns without revealing their identities. It will make sure that the ethical issues are analyzed, discerned and implemented from a solution-oriented point of view. Hence the advantages outnumber the drawbacks since it benefits the concerns of the people at large. You are a high level manager for a corporation that has recently expanded into the global market. You have been asked to manage an interdepartmental team that will help you to create a global ethics training program. Imagine that your team has very little, if any, experience with ethics training or international management. Create a memorandum to your team that explains the need for an ethics training program, the

Theory, Design, and Specification Essay Example for Free

Theory, Design, and Specification Essay The development and application of programs and projects are indeed complicated as they involved numerous aspects and concerns, critical challenges and problems in its procedures, and other hindrances that are likely to affect their effectiveness and relevance. To preserve the effectiveness of the relevance of the programs, the projects must carefully, strategically, and systematically planned and organize to ensure that all important concerns are addressed and covered to avoid complications and unexpected hindrances. In the premature stages of every project and program is the systematic organization and planning of its processes and procedures wherein the organizers expect likely problems, the value of the necessary elements, the approach that the program is to be applied, its actual relevance and others. Through taking in this course before the actual application promotes the success and effectiveness of the program.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consider the case of establishing a certain social program that is concerned with providing healthcare assistance towards children that are out-of-school and are highly impoverished subjects. This program is founded based on the ideal vision of helping children through providing critically needed assistance in their healthcare needs, which are often negated due to certain financial and social hindrances. However, regardless of its ideal vision, this project also has its own shares of stumbling hindrances and problems, which are critical for its development and actual social application. Due to which, strategic and systematic planning and organizing are necessary to secure its relevance and success regarding its social value.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Considering the factors and elements involved in this social program, the plan regarding this social program is outlined under three concerns namely the theory behind the projects, the design of its operation, and the specifications and scope of its actual application. This program is mainly based on the view and realization with the importance of healthcare assistance for children, which is often negated due to their financial and social condition. Because healthcare is viewed also as a fundamental necessity for a healthy lifestyle and well-being especially for children, this gap needs to be fill with and this program will serve as a mean to provide this need. This program is aimed towards children as they have greater needs for health assistance due to their physical vulnerability in terms of developing a foundation for their healthy adulthood. Its design will particularly takes approaches such as founding healthcare personnel visits to targeted communities, supply of medicinal provisions and health supplements for children, awareness campaigns in targeted communities regarding the importance of healthy living and prevention of common problems and diseases, and assistance projects with the financial responsibilities involving children in healthcare institutions. Since the funding of this social campaign is not much of a problem, the establishment of the healthcare and the accreditation from various healthcare organization and institutions would be the main priorities. The main concern for this program will also include establishing a social link enabling this project to be aware of the its needing subjects and their needs and concerns. This social link or accreditation is also necessary, as this will serve as a mean for the program to be enacted in intervening and assisting its established subjects or targets. This steps and procedures are necessary to ensure the efficiency and effectiveness towards providing healthcare assistance towards its subjects. Through the application of these systematic procedures in the establishing and development of this project, this healthcare social program is likely to become successful in developing health awareness for children in their early stages of their respective lives and attracting wider efforts and concern from other social groups for the same cause. In addition, the systematic development of this program will surely promote its effectiveness towards its ideal purpose of highlighting the healthcare needs for the development of a healthy society in the future.

Coca Cola Situational Analysis

Coca Cola Situational Analysis We can all proudly say for a beverage brand like Coca-Cola that nobody is unaware of it in the entire globe as it has surely become a household name for all of us. It would be interesting for us to know about its origin prior to know its critical marketing strategies and companys belief to make it up to this stage. Coca-Cola was discovered, we would rather say invented in 1886, just out of curiosity to know what the mixture of certain ingredients does. It was John Pemberton, an Atlanta based pharmacist, who created this amazing mixture of fragrant and caramel coloured liquid. He then took that mixture to the nearest pharmacy to get it carbonated and the thing that came up is now has become a greatest known brand in this world. In the initial stage, Coca-Cola had sold just 9 glasses a day for an entire year. But, a century later it has produced nearly 10 billion gallons of syrup. After just three years of this invention, an Atlanta based businessman Asa Griggs Candler acquired rights of the business and brand in just  £1500. He then became the first official president of Coca-Cola enterprise. As a natural salesperson Asa Candler started marketing the brand in 1893. He found out various brilliant and innovative ideas of promoting the brand. He started distributing promotional coupons for complimentary taste of the beverage, and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. People saw Coca-Cola everywhere, and the aggressive promotion worked. That was the start it needed and successfully achieved. Further the company grown after its expansion to the other parts of US territories and of the world. During its journey from 9 glasses a day to over 9 billion servings a day around the world, Coca-Cola Company has struggled hard over time to safeguard the company and the brand. It has mainly focussed on advertising as their main strategy for expansion. Many brand tags have changed from time to time like Demand the genuine and Accept no Substitute. It was to make customers aware of brands value and keep them away from buying substitute products of Coca-Cola. Market Share Being the biggest company in the soft drink industry, Coca Cola enjoys the largest market share. This company controls about 59% of the world market. Global Market Share The market of the company is geographically vast and it is controlling it with great success. In 2002, the company grew their carbonated soft-drink business by nearly 250 million unit cases and generated record volumes. Because carbonated soft drinks are the largest growth segment within the non-alcoholic ready-to-drink beverage category measured by volume, that is why they are focusing more on this and they are continually increasing the pace because they know that accelerating this pace is crucial to their future success. Thus they are increasing their market day by day. The operation income earned by Coca Cola Company can be illustrated by the following pie chart. This strategy has worked a lot and it has helped them to become the Worlds leading Soft Drink Company. The global unit sale of the Coca Cola Company is increasing from the last ten years. The data of the global unit sale of the Coca Cola Company can be represented by following chart. So there is positive growth in the market of the Coca Cola Company. There is a worldwide volume increase by 4% with strong international growth of 5%. This is only due to the innovative marketing programmers, which has deepened the relationship of the customers and Coca Cola. The financial health and success of their bottling partners is a critical component of The Coca-Cola Companys ability to build and deliver leading brands.In 2002, the company had worked with their bottlers to turn good intentions into reality by improving the system economics. The results in 2002 reflect this steadily improving and mutually constructive relationship between the Company and their bottling partners. The main reason behind this relationship is to continue realizing shared opportunities for growth, with closer coordination of operations including customer relationships, logistics and production. Market Share by Area: Coca Cola is the world-renowned soft drink and the company is currently operating throughout the world. The worldwide total is about 17.8 billion. The operation review according to the segments is as follows. Operation Review The volume is least in the Africa and most in the North America. The data about the market share of this company area wise is given in the following table. The above table shows the geographical earning of the Coca Cola Company and from this data; we can find out that the customers of Coca Cola are increasing which is shown by the companys per capita income. Unit case equals 24 eight-ounce servings.  The column, which shows the non-alcoholic beverages consist of commercially, sold beverages, as estimated by the Company based on available industry sources. The country column is derived from The Companys unit case volume while the industry column includes non-alcoholic ready-to-drink beverages only, as estimated by the Company based on available industry sources. In Asian population, which is the satisfied customer of Coca Cola, is approximately 3.2 billion and the average consumer enjoys close to two servings of our products each month. Through an intense focus on Coca-Cola, innovation and new beverages, the company has achieved volume growth of 10 per cent in 2002. With developing economies and populations, this region has strong long-term potential, and the company is building an exciting family of beverage brands in addition to expanding the popularity of our core brands, led by Coca-Cola. In China, for example, sales of Coca-Cola increased 6 per cent. The total unit case sale of Coca Cola in Asia can be shown by the following pie chart. So the company is emphasizing more in this area and is trying to develop a strategy, which can increase the growth of the consumption of Coca Cola by the people of Asia. Among the countries of Asia, Japan has the highest percentage, which is about 29%. Among others, Pakistan, India and Bangladesh are those countries where the average consumption is increasing day by day. PRODUCTS: There are different brands of the Coca Cola Company, which are currently in use through out the world. This company not only deals in the carbonated drinks but also other drinks. While launching its product, the marketing team considers the culture of the country. Major brands of coca cola Coke Sprite Fanta Diet coke Coke classic The overall volume of this company is as follows. The commitment of the company is to devote resources to water only in markets where it expects profitable growth. This strategy has paid dividends. The company has successfully applied its approach to brands in several key markets, including Ciel in Mexico, Mori No Mizudayori in Japan, Bonaqua in Russia and Kinley in India. Backed by a strong network of bottling partners through out the United States, Dasani became the nations fastest-growing water brand. In Eurasia, the entire Turkuaz brand team worked together to launch Turkeys first purified water brand. This year, Coca-Cola Company also successfully energized a major piece of its beverage strategy-water. By the end of 2001, its bottled water volume exceeded 570 million unit cases, making it the second biggest contributor to the growth of the company after carbonated soft drinks. Three of the water brands, Dasani, Ciel and Bonaqua each achieved sales of over 100 million unit cases for the year. In 2001and 2002, the company has also made good progress in coffees and teas. Beverage Partners Worldwide, the renewed and strengthened marketing partnership with Nestlà © S.A., began operations in 2001. This partnership combines Nestlà ©s knowledge in life science, research and development with the expertise of Coca Cola Company in brand building and distribution. At the same time, the company grew Georgia coffee in Japan by 3 percent through award-winning marketing in a category that was flat for the year. Also in Japan-where The Coca-Cola Company is the leader in the total tea category, the second-largest category in the non-alcoholic ready-to-drink segment-it launched Marocha Green Tea. With sales of 46 million unit cases for the year, Marocha Green Tea is the fastest-growing product in the fastest-growing category: green tea. The popularity of Marocha is also recognized by the industry with a leading trade journal naming Marocha the most popular new food and beverage product of the year. STRATEGIC PLANNING In the year 2002, the company had a great success, as the strategy worked which resulted in making Coca Cola Company the worlds leading company. In 2001, company accomplished the crust of its strategy as Worldwide volume increased by 4 percent with strong international growth of 5 percent and clear signs that our North American business is growing solidly and predictable. Earnings per share grew by 82 percent, as we delivered on our commitment to create volume growth while aggressively Return on common equity grew from 23 percent in 2000 to 38 percent this year. Return on capital increased from 16 percent in 2000 to 27 percent in 2001. The company has generated free cash flow of $3.1 billion, up from $2.8 billion in 2000, a clear indication of its underlying financial strength. The strategy for the future of the company is very straightforward. The marketing strategy for the year 2002 is as follows, Accelerate carbonated soft-drink growth, led by Coca-Cola. Selectively broaden the family of beverage brands to drive profitable growth. Grow system profitability and capability together with our bottling partners. Serve customers with creativity and consistency to generate growth across all channels. Direct investments to highest potential areas across markets. Drive efficiency and cost-effectiveness everywhere. MAJOR COMPETITOR PEPSI INTERNATIONAL HISTORY PepsiCo is a world leader in convenient foods and beverages, with revenues of about $27 billion and over 143,000 employees. The company consists of the snack businesses of Frito-Lay North America and Frito-Lay International; the beverage businesses of Pepsi-Cola North America, Gatorade/Tropicana North America and PepsiCo Beverages International; and Quaker Foods North America, manufacturer and marketer of ready-to-eat cereals and other food products. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCos brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.would entertain the listener with the latest musical selections rendered by violin or piano or both. The new name, Pepsi Cola, is derived from the two of the principle ingredients, Pepsin and Kola Nuts. It was first used on the August 28. At that time, Bradhams advertising praises his drink as Exhilarating, invigorating, aids digestion. 1990-2002 The advertisement of the Pepsi changes to, You got the right choice baby, Uh-Huh! .With the extensive usage of the stars in the ads, the popularity of Pepsi increase. In 1992 Pepsi-Cola formed a partnership with Thomas J. Lipton Co. Today Lipton is the biggest selling ready-to-drink tea brand in the United States. Outside the United States, Pepsi-Cola Companys soft drink operations include the business of Seven-Up International. Pepsi-Cola beverages are available in more than 190 countries and territories. In Asia, they selected Lahore to make their regional office. This was done in 1970. This regional office is monitoring all the operations carried out in South West Asia. As in Pakistan, they only entered beverage industry. They have eleven bottlers covering whole Pakistan. The plant operating here is Riaz Bottlers (Pvt) LTD. This plant was established at Lahore in 1974. The total capacity of the plant is 30,000 cases per day. They have four filling lines in the plant operating on the three shift bases. Each shift is of eight hours. They have permanent work force of 750 people and them employee approximately 1000 people more on temporary basis during summer season. Pepsis Products Pepsi Teem Mirinda Pepsi Max Pepsi Lemon Pepsi Blue Mountain Dew 7up PROMISE OF COKE The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. TARGET MARKET Cokes commercials basically based on young generations, So, the young generation is the target market of Coke because they want to represent Coke with the youth and energy but they also consider about the old people they take then as a co-target market. MAJOR SEGMENTS Major segments are basically those people who take this drink daily and those areas where the demands is higher then the other areas. There are so many people who take this drink daily and those people who take weekly and those who take less often are always there as well. So, their basic segments are those people who take this drink regularly. FACTORS AFFECTING SALES There are so many factors, which affects the sale of coke. Here we are discussing three major factors which effects coke. Per capita income Competitors Weather Per Capita Income First we will discuss about Per capita income. This is major factor that affects the sale of this soft drink. Because which every passing year budgets are becoming very strict and tight in order to purchase things. So the disposable incomes of the people are coming down. They spend heavily on rents, utilities, and education and basic necessities and after that when they get extra money they think about this soft drink .So the decreasing per capita income effects badly in selling and production of this soft drink. And to get through with this difficulty there is need to increase the level of per capita income of Pakistan because it is much lesser than the rest of the countries. Competitors Cokes major competitor is PEPSI and there is no hesitation to say this because everyone knows that and all the other cold drinks and water, coffee, tea is the competitors. Weather Weather is the third major factor in effecting the Cokes selling. This is underdeveloped market so the cokes consumption in summers is 60% and in winters is 40%. MAJOR CUSTOMERS NEED First of all the majority dont care that what they are going to have. In other words, they dont care before drinking that whether it is Pepsi or coke. They dont actually differentiate between these two brands in order to their tastes. Consumers basically drink what they get. They believe on WHAT COLD THEY SOLD Consumers availability in brands is basically works like: Push availability Pull consumers demand. For this reason, Coca-Cola has provided their coolers and freezers in the market. They have maximum number of coolers and freezers in the market. They provide this infrastructure free of cost just to provide child coke to their customer, which they want to be purchase. Their salesman and mechanics regularly visit all the shops where coke has its infrastructure to check that either it is in proper condition or not, if not then they immediately change or repair it. STRATEGIES OF QUALITY After Micro and macro analysis Brand coke is primarily role Enhance competition moments When people watch cricket Through commercialization Fun time Though these strategies, there could be better understanding and better connection with the public. These are the key consumption. THREATS FROM COMPETITORS Threats are well planned. Price is the major threat. When price goes certain beyond the exact price whether come down or go higher its effects the consumption of soft drink. Because when the price goes higher people go for the substitute of coke i.e. Pepsi. And when price goes down they think that there is must be something wrong in it. In short it all depends on customers perception. TARGETS THAT WOULD LIKE TO ATTAIN Every organization runs on the bases of profit maximization so Coke is also looking for a high profit margin. There are three major ways of making money Overnight profit Windfall profit Ethical and un-ethical ways Over Night Profits They could be overnight profit that is for the number 1 brand for the year. This could be got my increasing sales volume Windfall Profit There can be windfall profit. They are the extras profit. When the consumption is on boom. So, there is different kind of profits. Ethical and Unethical Ways Profit can also get through ethical and unethical ways. They believe on this quote Everything is fare in love and war. Some profits stays for some time like overnight profits and some just come and go like wind fall profits. And they can also get profit through different approaches. EXPANDING TARGET MARKET In last 2 years Coke has come back in aggressive manner. Consumer has choice Attractive brand name Brand differentiating Consumer Has Got Choice Now the consumer has got choice. Because now they know the name of another big brand, though coke is the 2nd best name but it can get a better position after some time Attractive Brand Name Now the consumers know the Name of Coke, because Coke is the name, which is the most popular after the word ok. So people can better differentiate brands with each other. Brand Differentiation Now different companies have got different brand names. So, people can distinguish between brands. Two major brands coke and Pepsi also have brand names. Coca Colas Brand Coca cola is US brand. Because they believe in the togetherness, being people together and friends are being together. Coca Cola strongly believes that Pakistani temperament is US not ME Pepsis Brand Pepsis brand is basically is basically ME branded. They use the temperament of ME. In contrast to Coke they believe on individual struggle. THREATS AND OPPORTUNITIES FOR PRICE Opportunities If Coke is considered a luxury product. Then there is the tax rate system 15% sales tax 20% excise duty 27% goes to government 03% In making Budget After paying all these taxes coke has to pay electricity charges. We have to spend on distributions. After paying all these expenses Cokes margin squeezed and consumers have to pay for increasing tariffs. These are the opportunities through which we can increase the price and can get profits. Threats There are much more threats in increasing prices. Because same problem of substitute. If Coke increase the price lets say 1 rupee. Then people definitely wont go for coke. They have the best substitute of Coke that is Pepsi. So these are the threats in increasing prices. Coke will lose the margin of its profit and can face loss. STRATEGIES OF GETTING GOALS I.E. HIGH PROFITS To increase the price is the least thing, which Coke can adopt. There are so many ways through which Coke can increase the profits. Some major ways are as follows. Volume can be increased Interest level of consumers To take part in energetic festivals How to increase the volume of consumers? Coke can increase the volume by expanding the industry of coke. Through advertisements, offering different interesting things to attract people towards this product. How to increase the interest level of consumers? Coke is increasing the interest level of consumers by offering different flavors. For example Coke is increasing the number of flavors in Fanta, this is one of the product of coke. Through offering different flavors Coke can increase the Level of consumers and through this profits can be gained. How to take part in energetic festivals? Coke is already taking part in the festival like Basant since last 3 years. Coke offers different attractive things in their festival and through this Coke gained high profit and consumption of coke increased on these occasions. And this year in this year 2002 people were anxiously waiting that what interesting thing coke is going to offer. MARKETING STRATEGY Our local marketing strategy enables Coke to listen to all the voices around the world asking for beverages that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge. Whether youre a student in the United States enjoying a refreshing Coca-Cola, a woman in Italy taking a tea break, a child in Peru asking for a juice drink, or a couple in Korea buying bottled water after a run together, were there for you. We are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, wellness, and diversity. Coke strives to be a good neighbor, consistently shaping our business decisions to improve the quality of life in the communities in which we do business. Its a special thing to have billions of friends around the world, and we never forget it. MARKET POSITIONING Product Range The total range of Coca Cola company in Pakistan includes: Coke. Sprite. Fanta. Diet Coke. And company offers their products in different bottle sizes these includes: SSRB (standers size returnable bottle) LRB (litter returnable bottle) NRB (no return bottle) or disposable bottle PET 1.5 (1.5 litter plastic bottle) CANS (tin pack 330 ml) Packing Coca cola products are available in different packing 24 regular bottle shell 6 bottle pack for 1.5 pets 12 bottles in a pack for disposable bottle 24 cans in one pack. PRICE STRATEGY Trade Promotion Coca cola company gives incentives to middle men or retailers in way a that they offer them free samples and free empty bottles, by this these retailers and middle man push their product in the market. And thats why coca cola seen more in the market. And they have a good sale in the market because according to the expert which product seen more in the market that sells more. Seen as sold They do agreements with a shop keepers and stores to exclusive sale in that stores. These stores are called as KEY accounts in their local language. And coke also invest heavy budget on these stores and offers them free samples and free bottles and some time cash incentives. Different Price In Different Seasons Some times Coca Cola Company change their product prices according to the season. Summer is supposed to be a good season for beverage industry in Pakistan. So in winter they reduce their prices to maintain their sales and profit. But normally they reduce the prices of their pet bottles or 1 litter glass bottle. PROMOTION STRATEGIES Getting shelves They gets or purchase shelves in big departmental stores and display their products in that shelves in that style which show their product more clear and more attractive for the consumers. Eye Catching Position Salesman of the coca cola company positions their freezers and their products in eye-catching positions. Normally they keep their freezers near the entrance of the stores. Sale Promotion Company also do sponsorships with different college and schools cafes and sponsors their sports events and other extra curriculum activities for getting market share. UTC Scheme UTC mean under the crown scheme, coca cola often do this type of scheme and they offer very handy prizes in it. Like once they offer bicycles, caps, tv sets, cash prizes etc. This scheme is very much popular among children. DISTRIBUTION CHANNELS Coca Cola Company makes two types of selling Direct selling Indirect selling Direct Selling In direct selling they supply their products in shops by using their own transports. They have almost 450 vehicles to supply their bottles. In this type of selling company have more profit margin. Indirect Selling They have their whole sellers and agencies to cover all area. Because it is very difficult for them to cover all area of Pakistan by their own so they have so many whole sellers and agencies to assure their customers for availability of coca cola products. FACILITATING THE PRODUCT BY INFRASTRUCTURE For providing their product in good manner company has provided infrastructure these includes: Vizi cooler Freezers Display racks Free empty bottles and shells for bottles ADVERTISEMENT Coca cola company use different mediums Print media Pos material Tv commercial Billboards and holdings Print Media They often use print media for advertisement. They have a separate department for print media. POS Material Pos material mean point of sale material this includes: posters and stickers display in the stores and in different areas. TV Commercials As everybody know that TV is a most common entertaining medium so TV commercials is one of the most attractive way of doing advertisement. So Coca Cola Company does regular TV commercials on different channels. Billboards And Holdings Coca cola is very much conscious about their billboards and holdings. They have so many sites in different locations for their billboards. EXPECTATIONS FOR THE COMING YEAR Every thing starts from the attitude of consumers behavior. And the basic key to attract the consumers is to throw the money away. And positive feeling felling with the brand, which they used to have Coke wants to advertise their products heavily in the coming year. And it will take the 10% of their profits. And when we take it as a global level it is $ I billion. Coming year is the challenging year for the industry of Coke. They have to take lots of decisions that how to increase the production and where they have to spend money. For gaining success in coming year they have to have some important things like: Loyal consumers are important for companys success. Workers should be the brand centric not the promotion centric. They should know how much to for the brand activities. They should also know that how much to do with the promotion activities for brand. HOW COKE DETERMINE THE YEARLY BUDGET Coke determines its yearly budget by the Sales volume Profitability Target volume Sales Volume Coke determines its yearly budget through the sales volume. They first concentrate on the thing is what is the condition of their sales? if the condition is good of their sales then they definitely increase their production and sales volume. Otherwise they concentrate on their old strategies. Profitability: The second thing through which they determines budget is the profit .if they r getting profits with the high margin, then they definitely want to increase their profits in the next coming year. Every organization runs on the basis of getting high profits. No organization wants to face Loss in their business. To get profit is the first priority of the Coke. Target Volume: To run the business every industry has some targets, which they want to achieve in a specific time period. If industry achieves those goals in that period then for the coming year it increases the volume of the target. So Coke Follow the same thing it has also some goals and targets to achieve in the given time period. When they succeed to achieve that target then they increase their target volume in the next year.

International Entrepreneurship leads to greater cultural understanding

International Entrepreneurship leads to greater cultural understanding Globalization of the world market brings new possibilities as well as enormous hurdles for both established and young businesses. With the emergence of international entrepreneurship, entrepreneurs are concentrating on specific issues that they face operating in complex environments affected by diverse national cultures and institutional influences (Johanson Vahlne, 2009). New global entrepreneurs depend on global networks for resources, distribution, and designs for growth. International entrepreneurs realize that success in a new marketplace requires agility, ingenuity, and certainty with a global viewpoint to acquire sustainability. Thus, global thinking is beneficial since foreign business clients can choose ideas, products, and services from many countries and cultures. However, entering into a foreign environment and culture can also become an obstacle psychologically in and of itself for the individual international entrepreneur (Mitchell et al., 2002). This paper will examin e two areas that focus on the importance of cultural understanding in international entrepreneurship. The first will comprise of how entrepreneurs who expand into international markets must know how to think globally in order to design and adopt strategies for different nations as a business ventures into an uncertain market. The second part will explore how psychological adaptation of the individual entering a foreign culture is interconnected with the international entrepreneur. Entrepreneurs can expand their business by participating in the global market; as every year thousands of small business enterprises are actively engaged in the international field. International entrepreneurship studies have started to focus on specific topics that confront entrepreneurs as they expand their new ventures (Zahra, Korri, Yu, 2005). The definition of international entrepreneurship in this paper will focus on the process of creatively discovering and exploiting opportunities that lie outside of a firms domestic markets in the pursuit of competitive advantage (Zahra George, 2002); across national borders, to create future goods and services (Oviatt McDougall, 2005). This meaning incorporates the process aspect of international entrepreneurship, which focuses on a central issue of why some individuals exploit international opportunities while others equally well placed do not act on them (Zahra, Korri, Yu, 2005). Globalization is a process fuelled by increasing cross border flows of goods, services, money, people, information, and culture (Held et al., 1999, p. 16). However, the use of this term will refer to Guillà ©ns (2001) definition of globalization as a process leading to greater interdependence and mutual awareness among participants in general. Guillà ©n (2001) combines the understanding of globalization as the intensification of consciousness of the world as a whole, and as the diffusion of practices, values and technology that have an influence on peoples lives worldwide (Guillà ©n, 2001). Noticing opportunities is normally more difficult in international settings, and the level of uncertainty that the potential entrepreneur must undergo will also be greater. Entrepreneurs able to function successfully in international settings may be both more skilled at noticing opportunities and have a greater capacity to endure the uncertainty associated with international entrepreneurship (Lu Beaamish, 2001). Noticing opportunities is normally more difficult in international settings, and the level of uncertainty that the potential entrepreneur must endure will also be greater (Coviello, 2006). Oviatt and McDougall (2005) emphasized that international entrepreneurs display the intention to compete in multiple locales at the inception of the firm to exploit existing international opportunities and would have the intention to do so when they started their firms (McNaughton, 2003). Starting a firm is a difficult process under the best of circumstances. International business scholars have traditionally argued that internationalization is difficult because firms had to overcome a liability of foreignness, although Johanson and Vahlne (2009) have recently acknowledge that being part of an effective network and prior knowledge can greatly accelerate the international entrepreneurship process. This liability of foreignness was based on the fact that firms and entrepreneurs lacked knowledge about doing business in other countries, which meant they had to endure the costs of learning and the discomfort of uncertainty (Lu Beaamish 2001). However, by positioning themselves in relevan t networks, or because of their past experience, many entrepreneurs have high levels of operational knowledge about foreign markets. In this manner, the traditional approaches for dealing with the liability of foreignness of either imitating local firms or by transferring unique organizational or managerial competences to their foreign unit (Sapienza et al., 2006) have been supplemented with a knowledge component, which is more related to uncertainty. There has been an acknowledgement that firms could begin to internationalize sooner and Sapienza et al. (2006, p. 915) suggest that the earlier a firm internationalizes, the more deeply imprinted its dynamic capability for exploiting opportunities in foreign markets will be. Others have pointed out the benefits of internationalizing earlier, or at least exporting at an earlier stage (Kundu Katz 2003). This may be because although there is a cost to learning, early entrants begin this process sooner (Autio, Sapienza, Almeida, 2000) an d at least some suggest they should do this before they actually start the firm (Coviello, 2006). An entrepreneur who would like to take advantage of international markets may have to study a foreign language, may have lived abroad and may be face with culture shock. Entrepreneurs must realize their companys competitive advantage such as: technology, price, financial superiority, or marketing, product innovation, an efficient distribution network or possession of exclusive information about the foreign market (Sapienza et al., 2006). Declining market conditions at home may cause entrepreneurs to seek foreign markets to help their business. Successful global entrepreneurs should have the following characteristics: a global vision, international management experience, innovative marketing or technology processes, a strong international business network, and effective organizational coordination worldwide (Lee, Peng, Barney, 2007). When global opportunities occur, entrepreneurs are likely more open-minded about internationalizing. The advantage of international trade is that a companys market is expanded much and growth prospects are greatly raised. Other advantages include minimizing seasonal slumps, reducing idle capacity, getting knowledgeable about products not sold in target markets, technology used in other countries, and learning about other cultures (Johnson, Lenartowicz, Apud, 2006). Before going to a foreign market, it is essential to study the unique culture of the potential consumers. Concepts of how the product is used, psychographics, demographics, and political norms as well as legal normally differ from an entrepreneurs home country (Miller Parkhe, 2002). De Tienne Chandler (2004) suggest that entrepreneurs must consider five factors relative to the country and cultures that the business venture will inhabit. First, they must study foreign government regulations: patent, import regulations, t rademark laws, and copyright that affect their products. Second, they must know political climate: relationship between business and government or public attitudes and political events in a given country affect foreign business transactions. Third, they must consider infrastructure: packaging, distribution system, and shipping of their export product. Fourth, they must research distribution channels: accepted trade both retail and wholesale, service charges and normal commissions, distribution agreements and laws pertain to agency. And fifth, they must study competition: number of competitors in target nations and their market share, as well as their price, place, product and promotion. Additionally, they must find market size: of their product stability, size, country by country, and know what nations are markets expanding, opening, maturing, or declining (De Tienne Chandler, 2004). Eventually, entrepreneurs must understand culture of their products. Small businesses can study int ernational cultures by business travel, participating in training programs, reading the current literature, and undertaking formal educational programs. Small business, who wants to sell product on a worldwide basis must realize different standardization in each country. In some cases, goods must be adapted for different local markets if it is to be accepted and consumer goods always require much more adaptation (Johanson Vahlne, 2009). One issue related to international opportunity is why individuals in home countries are not the ones that take action on these opportunities, which would seem logical, as they are better positioned to notice. This question is especially important because research indicates that local firms usually have higher levels of performance than do foreign firms (Miller Parkhe, 2002). While the matter of liability of foreignness is present in some cases, this relates to firms competing in the same industry. Thus, when locals begin to imitate the foreign firm, they may in fact end up with higher levels of performance, because of factors such as lower lawsuit awards (Mezias, 2002). However, national average levels of entrepreneurship to uncertainty, opportunity, and cognition uncertainty avoidance are not identical across countries (Hofstede, 2001). This suggests that although it is possible that both a local and foreigner notice a specific opportunity at the same time, the local may not act fo r both the fear of failure and stigma attached to that failure in certain cultures (Lee, Peng, Barney, 2007). Thus, the potential entrepreneur must also be willing to endure the uncertainty associated with acting on these opportunities. To gain insight into effective professional task performance across cultures, an understanding of effective communication and psychological adaptation has to be complemented by an exploration of the effect of culture on task process. Over the last few years studies on cross cultural competencies in different professional fields have started to emerge. Examining the relationship between national culture and entrepreneurship is an important emerging subject matter in international entrepreneurship (Hayton, George, Zahra, 2002). The sociological viewpoint on entrepreneurship proposes that entrepreneurs are intertwined in a social framework and their cognitive process and behaviours are shaped by the interactions between the environment and entrepreneur (Zahr, Korri, Yu, 2005). There is also evidence of the impact of national cultural values on the characteristics and behaviour of individual entrepreneurs (Mitchell et al., 2002). Mitchell et al. (2002) confirmed that entrepreneurs share a set of cultural values, regardless of their national origin or cultural background. However, it appears that whilst some core values are shared across different countries and cultures, some of the behaviours of individual entrepreneurs reflect the value system of their respected national culture. With regards to adaptation in international entrepreneurship, entering into a foreign environment is not a transition for the business venture alone. The actors, international entrepreneurs, involved are also plunging into same the foreign environment (Hofstede, 2001). Entering a new culture means commencing to share a pattern of thinking, feeling, reacting, and problem-solving (Saee, 1999). Cross-cultural psychology argues that unfamiliar cultural territory negatively affects an individuals affective, both the sense making and cognitive mechanisms, and undermines the appropriateness and effectiveness of their behavioural responses (Maznevski Lane, 2004). This happens when individuals are unable to accurately perceive and interpret the alien cultural environment, nor explain or predict the behaviour of people with different cultural backgrounds (Maznevski Lane, 2004). Evidence suggests that exposure to a foreign cultural environment can cause culture shock, a psychological conditio n which adversely affects psychological and affective states (Johnson et al., 2006). Saee (1999) contends that opportunity identification competencies developed in an entrepreneurs home cultural environment may not be sufficient to perceive a high level of entrepreneurial self-efficacy about performing the task of identifying opportunities across borders and cultures. Cross-cultural studies have explored the challenges that a foreign cultural environment poses to human behaviour, cognition, and professional performance. Human behaviour is considered the coping mechanism that individuals consequently develop. Some researchers suggest that building this coping mechanism, in individuals, amounts to developing a global mindset or cultural intelligence (Maznevski Lane, 2004; Early Mosakowski, 2004). According to Maznevski and Lane (2004, p. 172), a global mindset is the ability to develop and interpret criteria for personal and business performance that are independent from the assumptions of a single country, culture, or context; then to adequately implement those in different countries, cultures, and contexts. Cultural intelligence is seen as the ability to interpret the foreigners behaviour the way the foreigners countryman would (Earley Mosakowsi, 2004). Cross-cultural competence is defined as the appropriateness and effectiveness of ones behavi our in a foreign cultural environment (Mitchell et al., 2000). Psychological adaptation is considered the centre point of personal traits and attributes that help generate internal responses in an unfamiliar environment by managing stress (Saee, 1999). Successful adaptation to a host cultural environment requires the abilities to be mindful, to tolerate ambiguity, and the ability to explain and make accurate predictions of strangers behaviour (Saee, 1999). This also includes the levels of anxiety and uncertainty that affect the intercultural encounter (Saee, 1999). CONCLUSION: International entrepreneurs actually face greater uncertainty than is generally common in more established businesses, which benefit from learning and experience, because international entrepreneurship is about the implementation of a new innovative business. There is an uncertainty to entrepreneurship and the role it plays in initiating the process. Mitchell et al., (2000) observes that entrepreneurial action is a result of overcoming and paralysis that is caused by the uncertainty that precedes the entrepreneurial act. Guillà ©n (2001) adds that the key concept that entrepreneurs create new combinations, which become the innovations that are the engine of economic growth. The entrepreneur is likely to see the opportunity as relatively certain. This is important with regards to international entrepreneurship in that exploiting an international opportunity requires more than dealing with operational certainty; there is also a high level of cultural uncertainty that the entrepreneur has to endure to ensure the new ventures prosperity. The volume of research on international entrepreneurship supports the notion that a period of domestic development is no longer necessary for many firms and that international entrepreneurship is possible at the time the firm is established or shortly thereafter. However, consideration must be taken with respect to the foreign culture a venture will go into and the psychological affects upon the entrepreneurs joining in the venture. Effective operation in the globalised economy requires that entrepreneurs develop new skills and competencies. Some of these skills and competences are needed to deal with national and regional cultural differences that are becoming intense with the continuance of globalisation (De Tienne Chandler, 2004). (Authors) believe that current and future international entrepreneurs need to develop cross-cultural competence to successfully identify business opportunities.

Hamlet - The Theme of Revenge Essay example -- William Shakespeare

â€Å"Hamlet,† Critical Essay Alexander Pope believed that, â€Å"to be angry is to revenge the faults of others on ourselves.† I think this is pertinent to â€Å"Hamlet,† by William Shakespeare because the main character is portrayed to bring great mental suffering upon himself in his search for revenge. Shakespeare enhances the reader’s appreciation of the play by effectively conveying its theme of revenge through characterization and plot in addition to other literary techniques. â€Å"Hamlet,† tells the story of a Danish prince who aims to avenge his father’s murder after his ghost appears before Hamlet and reveals that he was murdered by his own brother. To Hamlet’s disgust, his uncle, Claudius, has stolen Hamlet’s place as King by marrying the prince’s mother, Gertrude. In Hamlet’s search for the truth, he makes the fatal error of stabbing Polonius, the King’s advisor. Polonius’ death causes his daughter, who is Hamlet’s former lover, to go insane. Polonius’ son, Laertes, decides to take revenge upon Hamlet for his father, and Claudius sees an opportunity to get rid of his nephew. He sets up a fencing match between Hamlet and Laertes, then poisons Hamlet’s drink and Laertes’ rapier. Hamlet needs verification of his uncle’s murder of the former king before he can take revenge upon him, as he has a fear of the metaphysical consequences of murdering a man who has done nothing wrong. He seems to be wary of his father’s ghost and the allegations it makes about Claudius’ regicide. The ghost first appears in the play before Horatio, who is Hamlet’s friend, and two guards of Elsinore castle. Hamlet is then told by his father’s ghost to avenge his death after he follows the spirit into the forest. In Elizabethan times, when Hamlet was writte... ...enges his father’s death, the consequences are harsh. He has to watch his mother die and realises he has used Laertes own weapon to kill him. His death is, of course, the saddest consequence of his revenge. Hamlet’s murder of Claudius improves the reader’s appreciation of the text as they understand that although Hamlet is moribund, he has avenged his father’s murder, which is what he set out to do in the first place. I think that â€Å"Hamlet,† is a thought provoking play. It made me think about what I would do in Hamlet’s situation, and how I would handle the burden of vengeance of a loved one’s murder. I believe that although times have changed significantly since the first performance of â€Å"Hamlet,† in 1607, the themes are still relevant to audiences today. Shakespeare effectively depicts many different aspects of revenge in an interesting and fascinating way.

Boxing: Down For The Count :: essays research papers fc

Boxing: Down for the Count The tenth edition of Merriam-Webster's Collegiate Dictionary defines boxing as "the art of attack and defense with the fists practiced as a sport." I could be mistaken, but there is a certain emphasis placed on the idea that boxing is practiced as a sport. It is rather ambiguous. Is boxing a sport to begin with? Is boxing something else that is just practiced as a sport? Is it, can it, or should it be practiced as something else rather than as a sport? Maybe I am just making too big a deal out of a simple definition here. Nevertheless, this simple definition of boxing gives rise to one question we should all take some time to answer: should boxing be practiced as a sport? Examination of medical findings and statistics and re-examination of our views and goals as a modern society will lead us to the one inevitable conclusion: considering boxing as a respectable sport just flies in the face of decency and civilization and therefore, it should be banned. Somehow, boxers and supporters have deluded themselves into thinking that boxing, when properly conducted, is safe. The classic justification goes something like this: "[b]oxers are not two brawling brutes seeking to maim or kill each other. [t]hey are two closely matched athletes seeking, through the use of such skills an footwork, timing, accuracy, punching, and feinting, to determine who is the better man in the ring" (Farley 26). Unfortunately, dead boxers tell a different story. A study on dangerous contact sports conducted by Patrick Malone of the Knight Ridder News Service in 1980 revealed that from 1970 to 1978 in America, there was an average of 21 deaths per year among 5,500 boxers, or 3.8 deaths per 1,000 participants, compared to college football's 0.3 deaths per 1,000 and high school football's 0.1 deaths per 1,000 (Sammons 247). Another more recent study conducted by the National Health and Medical Research Council (NHMRC) of Australia revealed that 361 deaths have occurred in the ring worldwide since 1945 (NHMRC 22). Deaths and serious injury suffered in boxing contests reveal only a small percentage of the potential for danger. Unfortunately, the damaging effects of the "sport" are cumulative and difficult to diagnose, sometimes resulting in death, serious illness, or blindness long after the boxer is out of the public limelight. However, convincing evidence has mounted over the years to the effect that chronic encephalopathy (a disease of the brain marked by personality changes, intellectual impairment, slurred speech, and motor deficits), Parkinson's syndrome (a nervous disorder marked by tremors, drooling, muscle weakness, and

A Thousand Splendid Suns Narrative Strategies Essay

A Thousand Splendid Suns the reader would think it’s a happy novel, however there’s nothing particularly â€Å"splendid† one would assume about the novel. From the very beginning of the novel the author, Khaled Hosseini inserts hints and foreshadowing to aware the reader that it will be an unhappy story. This is evident in the following illustration when Mariam breaks the sugar bowl , â€Å"It was the last peice that slipped from Mariam’s fingers, that fell to the wooden floorboards of thekolba and shattered† (Hosseini 2). Hosseini is generating depressing emotions in the novel by introducing words † fell† or â€Å"shattered† resembling failure or sin. The reader also gets introduced to the word â€Å"Harami† and other words, such as â€Å"kolba† and â€Å"Jinn† which are terms not identified by the author, so the reader must rely on the context to better understand what the word means. For example, when Mariam expresses the fear that the â€Å"jinn† has returned to her mother, the reader will assume that jinn is something bad. The use of these terms establishes the setting , but also signifies that some things cannot be translated remaining a mystery for the reader. In the novel , Hosseini makes the reader live, see and feel by portraying the experiences the characters are going through in the novel, and by writing from a third person point of view , he broadens the readers ability because the perspective of the characters is limited, sometimes Mariam, sometimes Laila, which works to great effect to attach the reader to both characters equally.

Physical health Essay

1. Discuss the meanings Steve now places on health and physical activity. Steve doesn’t put much meaning on his health, either mentally, physically, emotionally or socially. He hasn’t got his family to encourage him to get out and participate in sport, so he let himself go and does not get motivated. From his point of view his health is good and is living the â€Å"good life† because he hasn’t got support to get his life back to what he was. The â€Å"good life† from his view is to go out every weekend or night and party out late. He drinks alcohol and smokes so he is ruining his health every day, but he doesn’t see it is a problem. He might not have got taught the right health ways and think he can do whatever he want because he is young and free. This will affect him later in life but he doesn’t seem to care as he is living how he has wanted to, his family were the ones encouraging him to do this, and without them around he doesnâ₠¬â„¢t feel the need to do it. 2. Demonstrate how Steve’s lifestyle choices could be affecting his physical health. List any possible future problems. Steve’s lifestyle choices are affecting all areas of his health but one in particular that could affect his life span and that is his physical health. He started smoking and drinking. His dating life could also be a problem. His job can cause problems to his health. They are all decreasing his physical health. Every time he smokes he is increasing his chance of getting lung cancer. His drinking is going to affect him heavily later as he will end up with all sorts of problems, example- he could once turn up to work drunk and do everything wrong, resulting in him having no job. His dating life could result in somehow contracting a sexually transmitted infection. His job is affecting his health, as his job doesn’t require much; he just sits down all day, he could end up with bad pains all through his body. They all cause future problems to Steve an d by doing all these things he is decreasing his life expectancy, giving him a shorter life than expected. 3. List the changes in his social circumstances that have influenced the changes in Steve’s health and physical activity levels. Steve social circumstances have changed affecting the way he lives now, causing him to change. He has changed as he has moved out of home, leaving his family out of his life without them pushing him to do his best he found new friends who do what he is doing. His job has changed his social circumstances as he can have a night out and do what he needs to, his work friends should be encouraging him that he needs to take more pride in his job. When he finished school he might have lost all of his friends that were impacting him in a good way with the training and playing of different sports. His social circumstances have changed his life because he left school and not having family made him think he could live however he wants and not care. 4. Describe the possible outcomes for Steve’s emotional health is he continues with his current lifestyle. Emotional health refers to the ability to express emotions when they are appropriate and control them when they are not. If Steve continues with his behaviour he may not be able to control his emotions, his self-esteem will be very low. He won’t be able to see him as he is, he will see his self-image as worse than it actually it because of his low emotional health and low self-esteem. His late night partying will put down his emotional health is he keeps going with his routine, he will continue to think girls will fall for him but sometimes they will not, possibly causing his emotional health to deteriorate. His health on the health continuum will be very low, as he isn’t being able to control all of his health especially the physical and emotional health. If he picks up more exercise and does committee to his job he will have better emotional health stabili ty, meaning he will be able to control his emotions and express them accordingly to the situation. 5. Identify the 5 action areas of the Ottawa Charter for Health Promotion and describe what each area means in your own words. Developing personal skills: is about improving the individuals skills, developing a better understand for the individual to help them better their health. It helps the individual find ways to help better their health, giving them more confidence about their health. Creating supportive environments: is about the environment and making it better. It’s about creating a better environment for a person to be able to do what they want. It’s got both physical and social aspects, like a park for exercising or close friends supporting you in a big sporting event. Strengthening community action: is about getting the community involved to better the health of those within the community. The ideas from the community are called ‘bottom-up’ meaning the community comes up with the ideas and tries to get help to impose them in the areas, and a ‘top-down’ is when the ideas are coming from the government on what they think will better the health of those in that community. Reorientating health services: is about trying to invest more money into prevention rather than a cure. They believe if they can put more money into prevention then they will save more money. It doesn’t dismiss the importance on health care, as you can still get diseases genetically, but this is about trying to prevent those who get diseases that they can prevent by choosing better lifestyles. Building healthy public policy: is about the rules, laws and legislations. It is about the government and organisations that work towards better health, emplacing rules and laws, example- restricted smoking location within public places, or in schools where they have the ‘no hat, no play’ policy. 6. Recommend ways Steve can improve his health by following at least 2 of the 5 action areas of the Ottawa Charter for Health Promotion. Give specific examples. Steve can improve his health in any of the five action areas, but the two that he should increase in are developing personal skills and creating supportive environments. Those two areas will help build up his health again. Developing personal skills is all about the individual and what they can do better for their health. Creating supportive environments is all about physical and social sides. It is increasing the family/friends bond for them to support you. Steve can develop his personal skills by going back to do some vigorous exercise. He needs to go and get help, and see if sleeping with different women can cause him to have a sexually transmitted infection. With him developing his personal skills, he can change his life around, making it better for him to live. Steve can create a supportive environment with his friends and family by getting them to help him change out of his bad habits. With his family by his side it can help him to make the right decisions. The physical side of a supportive environment can be getting his friends or family to go out and exercise with him. The two action areas developing personal skills and creating supportive environments can change his life around for the better, bettering his life expectancy, he then will put a better look on his health instead of wanting to always live the â€Å"good life,† he can go out sometimes but always going out is not good for his health. If his family and friends help him to go and see a doctor they can help him change his life around.

Literature, Translation Essay

Indian Literature and Literary Theory The present section is an attempt to define a category: Indian Literature, so that one can conjure up a vision of Indian literature which has become more and more relevant during 21th century. 1. 1 An idea of Indian literature: Indian constitution gives us values : liberty, equality and fraternity. These values are Indian literary values, because literature is highly valued writing. In other words we can say Indian constitution is one although written for the Indian people who speak different Indian languages. Likewise Indian literature is one although written in the different Indian languages because their value systems and consequently value judgements are one. In addition, if there is one particular Indian constitution for all Indians then why not Indian literature? 1. 2 Indian Literary Theory: Indians must study our own tradition first and try to understand its useful theories to enrich literary angle as well as literary creations. We should also study the western or foreign literary criticism and try to accept whatever is useful as per our culture pattern. Chapter II Nativism: Indian Critical Discourse In this chapter an attempt has been made to study, analyze and assess the origin and development of Indian Nativism in literature. 2. Towards Nativistic Literary Theory: i)A number of approaches to the study of Indian Literature are in vogue today – the Marxist, the feminist, the Orientalist, the Postcolonial, the subaltern, to mention a few. Their common drawback is their inability to see that the theory of the nativism is the key to this thought. The basic insight of the theory of nativism is simple enough. Nativism is nothing but asserting one’s own native culture. At the same time it tries to augment the tradition and change it into current coin and makes it acceptable to the present age. However, innovation requires the adoption of western ideas but one should adopt them only on his own terms, on condition that they could be integrated within an Indian intellectual framework. ii)One of the consequences of this adoption of western literary theories was the emergence of modern Indian Literary theory. But one should be aware of the fact that the contact with the west produced two distinct genre of literary theory. One is literary theory in India and the other is Indian Literary theory. What distinguishes the two is their respective intellectual framework. Literary theory in India does not have an Indian intellectual framework. It is primarily a body of western literary theory to be applicable to India. Some Indians adopted them together with their western intellectual framework. The Indian Marxists, Neo-Marxists and subaltern theoreticians were (and still are) the skilled practioners of this genre of literary theory. They used (and still use) the western intellectual framework depending on convenience, but not an Indian framework, in their attempt to modernize Indian literary theory. iii)Indian literary theory by contrast is a body of ideas that includes Indian ideas as well as select nativised Western ideas, both set in a recognizably Indian intellectual framework. Aanand Coomarswamy, Rabindranath Tagore, Sri Aurobindo, among others produced literary theory of this sort. But Bhalchandra Nemade is the most prominent theorist and his prominence is due to his theory of Nativism. He is not afraid of adopting certain Western ideas (i. e. Ralf Linton’s Nativistic Movements from Anthoropology) if he feels that their adoption is necessary for India’s innovation. At the same time, he is careful to keep intact the genius of our civilization. What he wants to keep intact is what is truly original to the Indian way of thinking. And the theory of Nativism certainly is part of it. iv)At present, one finds an unusual proliferation of Indian practical criticism without the necessary native theory of literature. The attempts to westernize or to Sanskritize Indian literary theory into a single system also proved to be inadequate. There is a great problem, which needs to be looked into in order to understand the precise nature of the crisis in Indian criticism. That problem relates neither to the sanskritic tradition of poetics nor to western literary thought. It relates to literary theory in the modern Indian languages. v)In order to evolve a native literary theory based on our national genius, culture and traditions, Bhalachandra Nemade, a poet-Novelist critic, advanced the positive term ‘Nativism’ to start a nationwide literary movement emphasizing India’s many regional languages and cultures, a movement just now being widely recognized and challenged. The concept of Nativism has its affinities with the idealogy expounded by two Mahatmas: Phule and Gandhi, both posed danger to the greater Anglo-Sanskritic tradition by introducing a different system of moral concern which emphasizes truth and threatened to alter the basic characteristics of Indian Society by making its cultural periphery its center. Nemade, successfully, advanced the term nativism, shaped by decentralized impulse rather than centralized one and advocated indomitable literary values : tradition, Indian modernity, new morality, verbal action, truth, language of the people and nativisation. vi)Nativism in Indian literature is not anti-migrant like American Nativism because it is not form of ethnic identity that seeks to exclude those who are not members of the local or indigenous ethnic groups from residing and/or working in a territory because they are not native to the country or region. But Nativism is reactionary and progressive form of indigenism whose agenda can be summed up as an urge for cultural self respect and autonomy. It is nothing but the freeing of Indian literature from alien models and creating the opportunity to make it stand on its own. vii)Nativism is not atavism; those who have a hankering to go back into the ancestral past are called atavistic. Shivsena and Maharashtra Navnirman Sena are atavistic because of their chauvinistic and outdated views. viii)Thus, nativism is a value term. It stands for the writer’s clarity of vision about his place in his society and culture; it stands for mature understanding of things in their proper perspective; and it stands for the writer’s sense of responsibility as an adult to forge in the smithy of his soul the uncreated conscience of his race. ix) Hence, the term nativism needs to be exhibited in the glossary of literary terms as well as in all the Standard English dictionaries. Chapter III Indian Nativistic Literary Values Therefore, in this chapter an attempt has been made to discuss Indian Nativistic Literary values. 3. Nativistic Literary Values: i) Tradition: Nativism locates non-vedic and oral tradition as the most significant creative upsurge of the Indian mind not only for the merit of ideas and insights it can offer but for its place in the process of acquiring Indian sensibility. Nemade is the first important literary critic to introduce nativism which has the context of a living desi (native) tradition inherited from the Satyashodhak (seekers of truth) movement started by Phule. Each nation has its unique culture and civilization, which may be called its soul; hence we should cultivate the habit of looking within and be proud of our Indian culture and institutions in the right spirit. Consequently, we must rule out the colonial and brahmnical literary canons as being the only authentic literature. ii) Indian Modernity: Indian modernity is a culture specific phase of history. In India modernism came to be recognized as synonymous to westernization, hence it is not only great insult to India but also betrays gross ignorance of sociological science. Modernity cannot and should not be transplanted; it must be shaped according to past traditions and present circumstances. We should create our own modernity that suits our ancient heritage and have Indian growth. The real strength of Indian modernity will be tried on our indomitable desi (native) values. Any attempt to be different from the western models which is a sign of originality also may lead to a new native tradition. iii) New Morality: Nemade’s dichotomy : old and new morality, being purely sociological, is a paradigm of Phule’s distinction between true and false morality as expounded in The Universal Religion of Truth. Nemade advanced a modern literary value : New Morality, to set a very high premium on the morality of the writer. Nemade believes that the existence of the novelist implies community and his group consciousness. The writer has to employ his own scale of values, which are based on the original social values. Since literature is an art form the writer must imply a plane, a condition that goes beyond social values. True morality, for Gandhi – New morality for Nemade – consists not in following the beaten track, but in finding out the true path for ourselves and fearlessly following it. iv) Verbal Action: Indian nativism articulates itself gradually through reason. A nativist selects the theme as a verbal action with a specific moral angle in the context of the multi-faceted relation between the individual and the community. And in keeping with the action oriented theme, he organizes the novel through the medium of language. The novel becomes, then, the vehicle of thought. v) Truth: Nativism shows a strong inclination towards realism and social reality, which has been inherited from Jotirao Phule’s The Universal Religion of Truth ; from his writing we can discern quite clearly that he equates truth with reality. Truth has certain inevitable and determinable consequences for nativistic literary theory that it affords to judge literature in terms of its relationship to the world rather than in terms of inherent aesthetic criteria. At the heart of nativism lies a commitment to socialist humanism. Truth as a form of Indian social reality is not a simplistic as the western idea but it has Indian social ramifications from Buddha to Gandhi, hence nativism outwardly follows the Sartreian concept of freedom but inwardly emphasizes the Gandhian concept of absolute and relative truth which lies in the acceptance of the need for a corrective process of experimentation with our own experience. Nativism emphasizes Indian hungers : equality, modernity and spirituality, as absolute as well as relative truth. vi) Languge of the people: Nativism emphasizes the language of the people in the production of culture and priviledges the language and culture of the common folk as opposed to that of the elites, hence Buddha preferred Pali, Mahaveera Ardhamagadhi, Basaveshwara Kannada, Dnyaneshwara and Chakradhara Marathi and so on. Nemade’s nativistic anti-English attitude is Gandhian, which draws our attention to the central literary process in the Indian languages which are deeply rooted in the life of the people with the tradition of two thousand years. vii) Nativisation: Nativism does not mean to suggest that we should be blind to the experience of other nations and develop a kind of narrow nationalism; but it expects that the borrowed elements should be thoughtfully chosen and some of them should be properly nativised. The texture of a vibrant society is strengthened by nativization of abstract and concrete influences impinging from outside. In short, if we believe that nativisation is a value system explicit in theory and practice of Indian literature we should initiate a process of critical reconsideration of our existing culture material and practice it with confidence. Chapter – IV Nativism in Indian Literature An attempt has been made in the earlier chapters to give a detailed survey of Nativism in Marathi Literature and hints for certain comparative studies, particularly, with reference to the nativistic literary values. This work is one of the first attempts towards the creation of a Nativistic model for the study of Indian Literatures – their interrelations and independence, their proximities and distances, their differences in quality and quantity. This study will develop a model of multilingual, multi-literature history of Indian Literature. The efficacy of this model will be examined in future not only by the votaries of multi language literatures but also by the historians of literary complexes, particularly in multi lingual countries. In this chapter, the study focuses its inquires into Nativism in Indian literature in the selected Indian languages. The period covered in the present study is much longer : since 1960 upto the date i. e. nearly 47 years; and the literatures in the following languages approved by Sahitya Akademi have been considered for the purpose : |1 |Assamese |12 |Manipuri | |2 |Bengali |13 |Marathi | |3 |Bodo |14 |Nepali | |4 |Dogri |15 |Oriya | |5 |Gujarati |16 |Punjabi | |6 |Hindi |17 |Rajasthani | |7 |Kannada |18 |Santhali | |8 |Kashmiri |19 |Sindhi | |9 |Konkani |20 |Tamil | |10 |Maithili |21 |Telugu | |11 |Malayalam |22 |Urdu | Research skills, methods & methodology In the present study I have practiced the said skill set, extensively. Alongwith these research skills, I have used the following research methods : 1) Textual analysis 2) Discourse analysis 3) Questionnaire method. 4) Interview 5) ICT based method. 6) Creative writing as a research method. 7) Quantitative method Moreover the methods have been informed by background research into the context of the cultural artifact under scrutiny, the context of its production, its content and its consumption. In this process I have consulted, mainly, original sources for the purpose. Lastly the methods are relied on Nativistic perspective or methodology. Thus, in the light of nativistic theory, a study of nativism has been carried out in the subsequent sections and chapters. In the present study, within research specific contexts, interview data and questionnaire has been treated both as resource and as topic but where to put the emphasis depends on the individual research context. In the present study an attempt will be made to identify whether the concept of Nativism like all other similar artifact is valid for all Indian literatures in their respected languages. 4. Nativism in Indian literature: Outcome of the Study of Questionnaire and Interviews: i)Indian literature, though written in many languages, it has been observed that different regional literatures, i.e. Bhasha literatures, cherish and nourish nativism in different degrees. These literatures display a firmer hold on nativism; and all these literatures though not entirely free from the lures of literary modernism, present greater number of literary works with a splendid awareness of native tradition. ii)The strains of nativism are seen in all the Indian languages and literatures but they do not form the mainstream. However, Nativism has become a dynamic counter-literary movement in Indian Literature. After 1960s, many of the better literary works in Indian literature came from Nativistic writers. iii) As can be expected, Nativism suffered apathy and neglect of the literary establishments as well as stiff opposition from the established elite writers because Nativistic theory is the very reverse of elitist. Elitist represents particular sort of cultural breeding, Anglo-Brahmin in particular. When new kinds of students entered in higher education from supposedly uncultivated backgrounds, Nativistic theory helped them to emancipate literary works from the strangehold of a civilized sensibility. Consequently, Nativism expected literature itself to be an ordinary kind of language instantly available to everyone. Thus, Nativistic theory is shaped by a democratic impulse. As a result, the major literarya movements (currents) have been a part of the Nativistic movements. They are : Dalit, Gramin (rural), Aadivasi (tribal), feminist, muslim and so on. iv)One of the most important developments in Indian literature since 1960s in all the languages has perhaps been the breakdown of the colonial voice, a unifying concern that despite its varieties of articulation characterized the  literature that just preceded the 1960s. v)All the languages had certain father figures represented by specific concerns, conventions and forms characterized by Nativism. vi)The writers, in all the languages, were well aware of the indigenous traditions that were rich in situations, characters, symbols, motifs and archetypes that could well serve as a sourse of metaphors for the conflicts of modern life. vii)These writers raised basic theoretical questions, examined paradigm – shifts and interrogated the set canons. viii)Indian literature, in all the languages, deals with: a)impact of colonialism, b)the legacy of Indian literatute in the post colonial context, c)the continuities and discontinuities of colonial and post colonial Indian literature, d)the possible means of decolonization, e)modernism as a cultural pastiche, f)formal innovations intone with the Nativistic concerns and contents, g)development of Dalit literature and poetics of its own: subaltern literary theory, As a direct example of nativistic line of criticism, we have observed Nativism as a critical theory only in two languages : Kannada and Gujarati. Therefore, in this section, an attempt has been made to evaluate Nativism as a critical theory in Kannada and Gujarati literature. Chapter V Nativistic Readings: The present chapter aims to provide practical criticism vis-a-vis Nativism in Indian literature. It also provides a basic introduction to the Nativistic critical-interpretive perspective that a reader beginning a serious study may bring to bear on literature. This chapter simply demonstrates Nativism as a critical tool, what we call approach, hence it is suggestive rather than exhaustive. Its not definitive but it can suggest the possibilities in literature and literary criticism. Chapter – VI Nativistic Pedagogic Practices: In this chapter our aim has been to present an objective and comprehensive picture of a nativistic approach in teaching literature. Here, we have attempted to establish links between the nativistic approach and teaching methods. We have avoided personal evaluation, preferring to let the method speak for itself and allow readers to make their own appraisals. This study is not intended to popularize or promote nativistic approach only, nor is it an attempt to train teachers in the use of the methods described because teaching literature, as Elaine Showalter said, is not brain surgery, no one will die if we make a mistake about Dryden (2003:IX). Rather, it is designed to give the teacher an introduction to less commonly used method and set of literary canons by which to critically read, observe, analyse and question any literary work of art. Chapter VII Conclusions: Challenges: Ganesh Devi (1997:13) warns that Desivad in literary criticism must carefully guard itself against becoming a militant and closed ideology. It must bring to its practitioners a sense of self-discipline and self-search. Since the world has been shrinking as cultural space and since the exchanges between cultures have increased, Indian literary critics should think of the intellectual traffic between the West and India which has been becoming increasingly unilateral. It should be multi-lateral in the following ways : i) In India we have an ancient wisdom alongwith a stream of knowledge that has flown from the west. The confrontation between these two has brought both illumination as well as a sense of bewilderment. What is now needed is a methodology to disseminate this new wisdom. The exploration of new methodologies is the aim of all the research activities that is being carried out in this project. ii) We have to grasp the awareness that springs out of the harmony and confrontation of the sciences and the arts, the classical and the folk, the indigenous and the extraneous, the occidental and the oriental and the great and the little traditions. iii) We must also strive to express this awareness in Indian languages, as it is only such awareness which finds expression in one’s own language that is useful. iv) Translation, explication, interpretation and criticism are some of the ways in which the new awarensss could be created. v)It is a challenge for the writers to make use of the native resources and adopt them for the expression of modern consciousness. vi)The use of nativistic theory requires re-interpretation for the present cultural movement. vii)John Oliver Perry (2000:29) argues that Criticism of literary texts and even non-literary ones rarely nowadays limits its purview to purely verbal material, i. e. , written or oral tests, but extends its concerns to and from issues, places, perspectives in the wider world. So criticis in India is not merely from or for India, and it is not necessarily directly about India. But it is always at least implicityly a criticism of India. To that extent it contributes beyond the literary scene to the capacity of Indians to think about themselves, their culture and society, their future as well as their past. According to Perry (2000:45) Nativism supports regional culture rather than merely attacks the widening use and power of Indian English or of globalization. So, Nativism would seem to be potentially a prime movement opposing hegemonization and/or homogenization of India’s multicultural diversity. viii)The greatest impediment for Nativism is the problems that come of being, or being accused ‘of being, narrowly provincial, and traditional. But the diversity among regional writers is not found, in Indian context; regarding nativistic attitude. However, Nativism is not susceptible to national organization, but it sometimes ijis allied or confused with those political forces seeking not merely to loosen the bounds of the federal central government to the different states (usually organized within regional language boundries) but also to contain or restratin nationalism itself, which suggests a direct assault on the highly influential Hindutva movement (Perry, 2000:46). Nativism and globalization: Globalization, in literature, is appreciating the variety of desi (native) contents, themes, techniques, styles, literariness etc. of different regions, countries in their individual contexts. An open minded appreciation of a literary work as it is, in its own context, is what is expected in true globalization. The global literary theory can only be shaped by a decentralized impulse rather than a centralized one. This is what is the most positive way to emancipate literary works from the strangehold of a narrow nationalism and throw them open to a kind of analysis in which anyone could participate. The texture of a vibrant society, literature and culture could be strengthened by the multicultural participation and appreciation. It has been argued that the books can be exportable-importable commodities, not the literary values. Each nation has its unique culture and civilization, which may be called its soul. However, it does not mean that we should be blind to the experiences of the other nations and develop a kind of narrow nationalism; but it expects that the borrowed elements should be thoughtfully chosen and some of them should be properly nativised. In other words, globalization, in literature, is nativisation and vice-versa. Therefore, instead of talking glibly of internationalism and scoffing at nativism one should be in a position to decide: 1. which foreign elements need to be imported or borrowed and nativised, and 2. which native elements need to be exported or introduced and globalized. As a direct example of nativistic line of criticism we may look at the western critical concepts : modernism, post-modernism, realism, existentialism, Marxism, structuralism, deconstructionalism, feminism etc. which have been mechanically applied to Indian situation. These concepts could have been nativised after synthesis between these two worlds. Consider, for instance, feminism. In fact feminism is a global and revolutionally idealogy. However, there is an English, American, French and/or Black feminism, still it is global. Then why can there not be an Indian feminism. The Black women unite together under the banner of womanism which denies even the vocabulary of the white race. It was this non-vedik tradition pleaded for equal and common human rights for women and men. It may therefore be assumed that India is culturally mature enough to manipulate the new ideas to its advantage. The Indian feminism could be strengthened by the nativisation of French, English, American and/or Black Feminism. The process of nativisation makes us aware of the fact that our native elements must be exported or introduced and globalised. This is not simply give-and-take policy or export-import market logic if looked into the matter of book industry, leaving aside the literary values Nativism does believe that globalization is a value system in Indian Literature, hence need to export and globalize Indian creative and critical literature in order to stop the unilateral intellectual traffic and encourage the multilateral traffic between India and the rest of the world. Thus, one can follow nativisation and globalization, Globalizing Indian literature is easily possible only through global language, and without doubt, the Indians must accept that English is the world’s first truly global language. Therefore, the only way to globalize Indian literature in general, and nativism in particular, would be to translate into English. Thus, from the outset, Gandhi’s mission was global, hence preferred translations and like Gandhi, Nemade, the father of Indian Nativism, recommends a well-planned programme of translations from the regional languages into English and vice-versa. English education has made us all mental translators in varius measures of efficiency.